GeriScope Media Kit

GeriScope provides elderly caregiving products and services to educate consumers, professionals, businesses, and community organizations on how to manage the most common older adult aging and end-of-life challenges, advocate for support, and make plans for the future.

Specific products and services include GeriScope-branded framework of aging and end of life journey, digital guides, questionnaires, checklists, quizzes, infographics, videos, webinars, seminars, promotional materials, blog posts, content, and consulting services to:

Determine elderly person’s level of dependence
Understand family caregiver and recipient demographic and psychographic characteristics
Select senior living options
Hire help and prevent scams
Discuss driving cessation, hospital emergencies and discharge, advance care, hospice and palliative care, and grief
Organize moves, funerals, and final affairs.

What is a GeriScope?

You’re in the rough seas of elderly caregiving—trying to stay afloat through appointments, medications, and daily demands. The overwhelming waves come faster than you can catch your breath. That’s when you reach for a GeriScope.

Like a periscope in deep water, a GeriScope gives perspective on what’s going on and what’s ahead—the common challenges caregivers most often face and doctors are most often asked about: when to stop driving, how to downsize belongings, is it time to move or renovate, who to trust for help, how to talk about end-of-life wishes, what to do in a crisis, should you consider hospice care, what happens after death, and how to process loss of loved one.

GeriScope brings these moments into focus. For family caregivers, you can download digital guides for where you are in the journey and what’s coming next. And for healthcare providers, you can share these same guides with patients and families—helping them chart their path through the challenges that fall outside medical care but shape every outcome.

What Does GeriScope Mean?

"Geri" comes from geriatric—the stage of life when independence fades and daily life takes more coordination, care, and courage.

"Scope" means to see—to step back, spot the patterns, and understand what’s really going on.

Together, they form GeriScope—a way to see the real-world challenges of growing older and the support it takes to live well.

Our Mission

You’re caring for someone who once cared for you. It’s hard to know what to ask, what to expect, or what comes next.

GeriScope helps you make sense of it all—turning research, real experience, and practical tools into guidance you can use right now.

We show you how to communicate what’s happening at home so healthcare teams can respond with the right support.

Our Vision

We’re helping to build a reality where family caregivers walk into appointments prepared, confident, and heard.

Healthcare teams listen, respond, and collaborate.

Older adults receive care that fits their needs and values.

The system works because everyone finally speaks the same language of care.

GeriScope Audience

Who’s Living “The Unspoken STRAIN”?

Right now, 59 million Americans—nearly one in four adults—are caring for an aging loved one, most often a parent or spouse.

The average caregiver is 51 years old, supporting a 70-year-old senior for about 27 hours a week over five and a half years, while 70% also work full- or part-time.

Many balance more than one role—17 million belong to the “sandwich generation,” caring for both children and parents, 82% in their 30s and 40s. Both caregivers and care recipients are predominantly female (61%).

Altogether, these family caregivers support 77 million older adults—63% of Americans over 50.

They help with about 1.9 daily activities (ADLs) like bathing, dressing, or helping someone use the restroom, and another 4.5 instrumental activities (IADLs) such as cooking, cleaning, paying bills, managing medications, or arranging transportation.

Whether you’re an employer, clinician, or policymaker, these numbers aren’t abstract—they represent your staff, your patients, and your families.

Cindy Davis Biography

Like most elderly caregivers, Cindy Davis plan for it. What began as quick visits to check in on her parents slowly turned into managing every part of their lives—groceries, bills, medications, transportation, hospital stays, and eventually end-of-life. When she searched for guidance, all she found was jargon, red tape, and overwhelm.

Out of that experience came GeriScope, a platform designed to help family caregivers, healthcare professionals, and organizations navigate the non-medical realities of aging and end-of-life care. GeriScope bridges the gap between what happens at home and what the healthcare system sees, providing tools, guides, and education to make older adult care more coordinated, compassionate, and sustainable.

Cindy’s professional background spans healthcare, technology, and finance. As Chief Revenue Officer and Consultant for MyDirectives, she worked with clinicians, Medicare Advantage plans, and post-acute care providers to integrate digital advance-care-planning solutions that align medical decisions with patient goals. Earlier in her career, she financed senior-living projects, gaining firsthand insight into the housing, workforce, and policy challenges of an aging population.

Her academic foundation—a B.A. in Pre-Medicine from Dartmouth College and an M.B.A. from UCLA Anderson School of Management—gave her the analytical tools to translate complex systems into clear, actionable strategies. Her lived experience as a caregiver gave her the empathy and determination to put those skills to work for families like hers.

Today, Cindy speaks, writes, and consults on “The Unspoken STRAIN”—the hidden burden of caring for aging parents, spouses, and loved ones within a fragmented healthcare system while juggling kids and career. Through GeriScope’s digital guides, seminars, and professional programs, she helps families, healthcare providers, and employers recognize how senior care reshapes daily life and offers practical tools to manage it. Think of it as What to Expect When You’re Expecting—for the other end of life. Her work exposes blind spots beyond medical, legal, and financial issues—helping caregivers feel more competent and courageous, and care teams deliver support that fits the person, not just the diagnosis.

Bring the Elderly Caregiver Voice to Your Story

Download the GeriScope Media Kit for Cindy Davis’s bio, company background, speaking topics, and a snapshot of our digital guides, webinars, and seminars that help families, providers, and employers understand “The Unspoken STRAIN.”

Get the Media Kit